How much should a Website Design Cost?
How much should a website design cost? What is the cost of designing a website in Kenya? In practice, this is the most frequently asked question in most web designer-client conversation but rarely answered. Through my experience with both customers who wish to put their businesses or work online and web designers answering this questions has more than just creating a template or what is commonly called “website cost calculators”. Hence the need to highlight these factors and talk about the whole matter of costing your website becomes necessary.
Ultimately, the concept of is you get what you pay for. This means that you-the owner of the website-control how much you will pay for depending on your needs. More functionalities and additional design features attract a higher cost. Hence discussing the different aspects of a website will get us going.
A good website design contains five basic elements. The appearance of a website plays a major role in its success. This will give its visitors the first impression which tells a lot about the owners of the site. Navigation will tell the visitors how to find what they are looking for. The use of breadcrumbs is crucial for navigation, although other methods such as menus and links to specific topics and information are used. Holding the attention of the visitors is another key element of a website. It keeps them focused on your brand, services/product and lead to sales. Many ways are used such a video marketing, downloadable content, infographics and many others. Giving your website users a direction on how to proceed is necessary. This should be designed to work for different platforms i.e. responsive design for both desktop and mobile. Finally the ultimate goal is the action taken for any visitor on your site. Usage of the call to action accomplishes this. Call to actions take different forms such as text links, buttons, image links, form fields, and more and are normally placed at the end of the page. The above elements make up a good website.
Having understood the elements constituting a good website, it is now safe to talk about the different elements and functionalities and their impact in the total cost of a website. Each of these components cost will vary from point to point and also with time. The best solution is talk to your web designer in length about your requirements so that together you can come up with a cost that will meet your needs. The elements are listed below but they are not exhaustive;
- Domain name
- Website hosting
- Number of pages
- Content management system (CMS)
- Ecommerce functionality
- Website design or theme creation
- Multimedia design
- Database integration
- Ongoing website maintenance
While some of the components are only paid once, others such as SEO and website maintenance have an ongoing cost implication. My advice is to go in open minded and be ready to invest into your website. Good things are expensive and consume both time and money. But remember pay for what you get!